Uber builds on being 'best' by linking its ride requests to other mobile apps

Uber builds on being 'best' by linking its ride requests to other mobile apps

United Airlines, Starbucks, Hyatt among early partners


The Uber mobile app was already gaining popularity with smartphone users looking to find a ride in a big city, but now the app is on the verge of getting much bigger.

Uber Technologies announced on Wednesday that 11 major companies are integrating the Uber app into their mobile apps. The companies include United Airlines, Starbucks Coffee and Hyatt Hotels.

In addition, Uber has opened its application programming interface (API) tools to a wide range of app developers, the car-sharing company said in a blog. "We believe that any app with a map is a potential API partner," according to the blog.

United's mobile app provides a Uber button on the front page of the United app, which directs the user to Uber to hail a ride virtually. United's app also has the approximate time for the nearest drivers and fare estimates. With the Hyatt app, users can both book a room and request a ride to the hotel from the Hyatt reservation screen.

Google, in May, added an Uber button to its Maps site to redirect users to the Uber app.

On Tuesday, Uber announced it had hired David Plouffe, a former campaign strategist for Barack Obama, as Uber's senior vice president of policy and strategy.

Uber has faced challenges from taxi groups in cities around the world who claim Uber drivers can put their passengers at risk and don't always follow the same rules that licensed and regulated taxi drivers must follow. Uber hopes that Plouffe's political skills will helpas the startup competes with the powerful taxi interests.

Read more about mobile apps in Computerworld's Mobile Apps Topic Center.

Follow Us

Join the newsletter!


Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags mobileGooglewirelessNetworkingstarbucksmobile appsMobile/WirelessUberUber Technologies


EDGE 2023

EDGE is the leading technology conference for business leaders in Australia and New Zealand, built on the foundations of collaboration, education and advancement.


ARN has celebrated gender diversity and recognised female excellence across the Australian tech channel since first launching WIICTA in 2012, acknowledging the achievements of a talented group of female front runners who have become influential figures across the local industry.

ARN Innovation Awards 2023

Innovation Awards is the market-leading awards program for celebrating ecosystem innovation and excellence across the technology sector in Australia.

Brand Post

Show Comments