Dennie K. Kawahara, OKI Data Australia managing director
1. Key channel plays for 2015
In the printer market, channel differentiation will be created through support, customer service and product quality. These are important in a fairly mature market with a high degree of product commoditisation.
2. Key technology for 2015
LED printing technology. With fewer moving parts, LED printing offers a straight paper path for greater media flexibility, low power consumption, high quality prints, quiet operation and space-saving printer design.
3. Key message to the channel for 2015
Align with vendors that can offer support that goes beyond price discounts and rebates. A robust product with technology, quality and design differentiation, as well as usage flexibility will help preserve margins and customer retention.
4. Key warning to the channel for 2015
Engaging in a price war contributes to a lose-lose for resellers and vendors. Vendors and resellers should work together and offer beyond-hardware solutions such as managed print and situation-based software.
5. Key to your company’s success in 2015
To continue offering customers, via our channel partners, peace of mind thanks to three years warranty and OKI-pioneered LED technology. We will also continue to supporting our channel with lead generation campaigns around our Try OKI free-trail program and nationwide media campaign encompassing print, online, outdoor, social and broadcast media.
