Melbourne partner pitches in on Baby Bunting digital transformation

Melbourne partner pitches in on Baby Bunting digital transformation

Loud&Clear claims Google, Acquia and Tealium, along with Sitecore, among its vendor partners

Melbourne enterprise technology provider Loud&Clear is partnering up with Sitecore to support the digital transformation efforts of publicly-listed nursery retailer Baby Bunting (ASX:BBN).

Loud&Clear claims Google, Acquia and Tealium, along with Sitecore, among its vendor partners. It is working on the integration side of the project, which sees Sitecore roll out its Experience Commerce 9 cloud-enabled e-commerce platform for the specialty baby goods retailer.

As one of Australia’s largest specialty baby goods retailers, Baby Bunting has been driving significant growth online, thanks to investments in mobile, customer relationship management and engagement technologies.

As such, the company looked to the Sitecore Experience Commerce 9 solution as a key part of its efforts to create a frictionless customer experience across both its store and online environments into the future.

“Our website re-platforming project is a strategically critical project for Baby Bunting,” Baby Bunting CEO and managing director Matt Spencer said. “It is intended to provide us with a step change in our channel, delivering greater sales and more content to a highly engaged customer base.

“We have selected Sitecore as our partner for this very significant investment. Sitecore will be assisting us to drive a truly engaging customer experience and to provide our customers with improved service, expert advice, great quality and value across our online and retail presences,” he said.

For Baby Bunting’s head of digital and IT Cameron Rosel, Sitecore – along with the help of Loud&Clear – will give the retailer the tech boost it needs to bolster its online action.

“Sitecore will allow us to deliver engaging content and experiences for our customers at every stage of their journey as parents or parents-to-be and it will support our growing multichannel content strategy,” Rosel said.

“Sitecore’s ability to integrate into our Microsoft Dynamics CRM ensures that we deliver the right offer to the right person on the right device at the right time,” he said.

Follow Us

Join the newsletter!


Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags e-commercesitecoreLoud&Clear



Join key decision-makers within Environmental, Social, and Governance (ESG) that have the power to affect real change and drive sustainable practices. SustainTech will bridge the gap between ambition and tangible action, promoting strategies that attendees can use in their day-to-day operations within their business.

EDGE 2023

EDGE is the leading technology conference for business leaders in Australia and New Zealand, built on the foundations of collaboration, education and advancement.


ARN has celebrated gender diversity and recognised female excellence across the Australian tech channel since first launching WIICTA in 2012, acknowledging the achievements of a talented group of female front runners who have become influential figures across the local industry.

ARN Innovation Awards 2023

Innovation Awards is the market-leading awards program for celebrating ecosystem innovation and excellence across the technology sector in Australia.

Show Comments