Menu
Vertiv hires Dell EMC talent to boost channel team

Vertiv hires Dell EMC talent to boost channel team

Will work closely with distributors Ingram Micro and Tech Data.

Rob Steel (Vertiv)

Rob Steel (Vertiv)

Credit: Vertiv

Data centre infrastructure specialist Vertiv has snapped up Dell EMC product marketing manager Rob Steel to bolster its channel efforts in Australia and New Zealand (A/NZ).

As associate channel director, Steel will be responsible for building up strategic alliances across Vertiv’s IT, mechanical and electrical, and distribution divisions.

He is set to work closely with the specialist’s IT distributors — Ingram Micro and Tech Data — in addition to electrical distributors Orion and Dove Electronics in order to expand Vertiv’s local partner network.

“With pedigrees in power, cooling and IT infrastructure, and passion for building empowered, channel centric teams, Rob is primed to spread our reach and take Vertiv’s channel capability to untapped heights,” said Lulu Shiraz, Vertiv A/NZ sales director for product and service.

Steel has more than 20 years of experience in the IT industry, with the most recent seven at Dell EMC and the 14 before that at Eaton Corporation.

“Throughout my many years in IT, Vertiv has always stood out to be an organisation at the forefront of partner and customer centricity,” Steel said.

“Vertiv values the vertical expertise of its partners and this trust equation combined with an impressive technology and portfolio breadth has seen the company time after time help organisations take their infrastructure footing to a whole new level.”

Steel’s appointment marks the most recent edition to Vertiv’s A/NZ channel team, following the appointments of Michell Du Plessis as channel sales coordinator and Locksley McKay as IT channel sales executive back in July last year.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags vertiv

Events

ARN Innovation Awards 2022

Innovation Awards is the market-leading awards program for celebrating ecosystem innovation and excellence across the technology sector in Australia.

EDGE 2022

EDGE is the leading technology conference for business leaders in Australia and New Zealand, built on the foundations of collaboration, education and advancement.

Brand Post

Channel Roadmap

The Channel Roadmap is a bespoke content hub housing strategic priorities from technology vendors for 2022 and beyond, partners can find the guidance on the key technologies and markets to pursue, to help build a blueprint for future success.

Show Comments