Harald Horgen is a world renowned expert at helping companies develop effective strategies and expand into new markets. With 30 years of International experience, Horgen understands what it takes to build successful business models.
As President and founder of The York Group, an international business development organisation with offices and partners in 28 countries, Horgen has years of experience at showing partners how to move from reacting and coping with the market, to anticipating market shifts and orchestrating successful strategies.
One of the industry’s most profound shifts is occurring as Cloud-based solutions, resources and services change the way we interact with technology globally. The York Group has been at the forefront of this change ever since the concept application service providers (ASP) came to market. The organisation has developed a deep understanding of how the move to subscription-based services can transform a business model.
Since 1993, The York Group has helped hundreds of technology companies throughout the world work through business changes that are just as significant. With its global presence it helps companies open up new revenue streams through international expansion and local initiatives by building better channels for high-performing sales.
The York Group’s clients range from start-ups to some of the largest technology companies. Horgen’s clients have come from more than 20 countries, including a dozen from Australia. Microsoft director of partner business and development, Phil Goldie, has described Horgen as a revered channel figure both locally and internationally.
“We know our partners are transforming and that creating unique intellectual property is critical to sustainable business profitability and growth. Harald is a recognised global thought leader with the experience to help our partners do exactly that with a real and very practical approach,” he said. “Partners have told us that they understand the need for change but it’s these practical steps on the “how” that are a challenge and Harald will provide APC attendees with exactly that advice.”
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