Countdown to Click Frenzy 2015 begins
Discounts as high as 90 per cent will be available from 300 participating retailers when the 2015 Click Frenzy sale goes live tonight.
Discounts as high as 90 per cent will be available from 300 participating retailers when the 2015 Click Frenzy sale goes live tonight.
According to Adobe’s latest research, Australians’ keenness for shopping on their phones is just behind Japan, Ireland and the US.
Australia’s biggest online retailer Kogan is attempting to hijack Click Frenzy redux by going live 12 hours ahead of the official event.
Bargain hunters were left high and dry when there were capacity issues with Click Frenzy last year, though this year’s event went “seamlessly," according to Akamai Australasia senior manager, Ian Teague.
Australian shoppers apparently love a sale, any kind of sale. After its website crashed initially, the 24-hour online sale, Click Frenzy, generated a 200 per cent increase in revenue for some of the retailers involved.
Bargain hunters had high expectations for the first Click Frenzy online shopping campaign when it went live, though their hopes were soon dashed when the service went down.