VoIP phone service provider, Conversant, is on the lookout for partners to take on and market their services.
According to MD of the firm Cameron Beattie, the firm is looking for small ISPs (internet service providers) and MSPs (managed service providers), as well as traditional PABX resellers to market the firm’s phone service.
“At Conversant, we have developed a SIP-based routing platform. There are any number of apps that can be built on top of the routing platform, but the most common one is a phone system. Most SMBs are either looking for a PABX or have already spent a certain budget on a traditional one that involves hardware on-premise. With the Conversant service, they can replace that with a complete phone service, with no-long contracts to tie them down,” says Beattie.
The company, which was set up in 2004, works with IT resellers and small ISPs already, though Beattie accepts that most of their sales come through direct interactions with customers.
“The service has full-function and light options and businesses can choose based on their requirements. Resellers can offer these as part of a bundle, and there are white-labelling options as well, so they can brand the service. We believe the service offers a great choice for traditional PABX resellers, whose customers are looking for other options in the market, or would much prefer a service,” says Beattie.
According to Beattie, since the routing platform is built on SIP, Conversant customers can download any SIP-ready smartphone app, and enable their mobile staff to connect to the office phone systems while on the move.
“With 4G connectivity staff can use their cellular data networks to connect back to their office systems through a smartphone app, and it works very nicely,” he says.
The firm is keen on growing its Australian presence in 2014 by setting up an entity in the country and looking for partner relationships there.
“We haven’t done enough research to finalise the cities in which we will be looking for partners. My gut feeling is that it might not be Sydney or Melbourne. We believe that there is a sizeable market outside these cities. But we have not made any decisions yet,” says Beattie.
The firm, which has around 10 personnel, maintains and supports all its customers either remotely or on-site. As and when growth occurs, Beattie assures that more people will be taken on so support functions do not suffer.
