Menu
Security discussion should be around business, not just technology: WatchGuard

Security discussion should be around business, not just technology: WatchGuard

A/NZ business aims to maintain its current strategy amidst leadership change.

WatchGuard’s new A/NZ country manager hopes to continue the strategy established by his predecessor.

David Higgins, who comes into the role from Trend Micro, said WatchGuard already has a strong group of partners to work with.

“It’s a continuing evolution of the discussions we’ve had with our channel partners, and the ones they’re having around WatchGuard with customers,” he said.

Higgins adds the priority is on supporting current partners and resellers, since they are at the forefront of bringing WatchGuard’s products to customers.

“It’s our job to assist them in their conversations with clients to have a ‘business discussion’ with their clients,” he said.

“So what we need to do is work with them to build that conversation around the business part, and not just the technology."

Experience is key

When it comes to WatchGuard’s strength, Higgins points to how the company has been around for 16 years and “experience counts” in the security industry.

“We have the ability to continue to innovate and invest in our channel to ensure that customers are getting the best out of their product,” he said.

Read more: Small businesses yet to embrace mobile device security

Higgins aims to spend the next 12 months building on the perception WatchGuard has today, both in the channel and with customers.

“The company has been around a long time with products that work and are well supported, and that is reflected in our business growth,” he said.

Patrick Budmar covers consumer and enterprise technology breaking news for IDG Communications. Follow Patrick on Twitter at @patrick_budmar.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags appointmentchannel partnertrend microwatchguard

Events

ARN Innovation Awards 2022

Innovation Awards is the market-leading awards program for celebrating ecosystem innovation and excellence across the technology sector in Australia.

EDGE 2022

EDGE is the leading technology conference for business leaders in Australia and New Zealand, built on the foundations of collaboration, education and advancement.

Brand Post

Channel Roadmap

The Channel Roadmap is a bespoke content hub housing strategic priorities from technology vendors for 2022 and beyond, partners can find the guidance on the key technologies and markets to pursue, to help build a blueprint for future success.

Show Comments