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5 for 15: Kaaren Lewis, director, indirect Sales – channel, alliances, SMB, HP Australia

5 for 15: Kaaren Lewis, director, indirect Sales – channel, alliances, SMB, HP Australia

The keys to 2015 from industry leaders

1. Key channel plays for 2015?

There will be a renewed vendor focus on channel programs. HP is fully committed to its customers and partners, and our focus remains on our leading PartnerOne program. As the IT industry’s longest-running channel program, this program underpins HP’s strong channel DNA. Over the last three years, we’ve continued building a solid foundation to make things simpler, predictable and profitable for our partners and customers – and HP is focused on this in the long term.

2. Key technology for 2015?

Businesses are facing new threats from technology-enabled disruption, such as big data, cloud, mobility and security, and they need to respond quickly to this New Style of Business to survive. We are working with partners to help grow their expertise in four key areas that encompass these trends – securing digital assets; transforming to an on-demand IT infrastructure; enabling the most productive workplace; and empowering a data-driven enterprise. This commitment is centred on helping partners meet changing customer needs and transition smoothly to a new way of thinking and doing business.

3. Key message to the channel for 2015?

In our ultra-connected, digital world, businesses must adapt to compete, and technology is becoming the critical success factor. We are seeing a substantial growth in IT solutions for this New Style of Business, which represents a big opportunity for the channel to provide products and services that are aligned to customers’ business objectives, rather than only meeting their IT needs. The channel must continue to embrace this shift and maintain relevance by being a total solutions provider that understands their customers’ businesses to the core.

4. Key warning to the channel for 2015?

Channel partners in Australia are coming under increasing pressure to support a range of complex business models for their customers, including Cloud, hybrid Cloud and Infrastructure-as-a-Service. Technology and digital disruption is rapidly changing customer demands, and channel partners need new ways to deliver solutions that meet these. The key is enabling customers to modernise infrastructures, tackle growing data and embrace the New Style of Business that is driven by Big Data, Cloud, security and mobility.

5. Key to their company for 2015?

It’s all about innovating to meet our customers’ needs and helping solve their business problems. HP is well positioned to define and deliver the end-to-end technology solutions of the future and we are committed to working closely with our channel partners and shared customers to achieve this.

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Tags smbchannelalliancesdirectorHP Australia5 for 15Kaaren Lewisindirect Sales

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