EDGE 2017 - What the customer wants
Starting with the customer is crucial when creating a viable channel strategy - EDGE Research outlines end-user priorities across A/NZ.
yARN: Interviews
Interviews
Why the smartwatch can't afford to be another smartphone
If the smartwatch becomes simply a mini-phone, used for every possible interaction, then we will simply be walking down the street squinting at our watches, rather than staring at our phones.
